Amazon’s No Outlier: The Science Behind Broken work Cultures


We surveyed tens of thousands of people across different companies, industries, and sectors and consistently discovered that when their reasons for working are closely aligned with the work itself, their performance spikes. Otherwise, it suffers.

While all of us could list hundreds of unique reasons why we do virtually anything, our research shows most of them can be neatly grouped into six fundamental motives:

  1. Play

  2. Purpose

  3. Potential

  4. Emotional pressure

  5. Economic pressure

  6. Inertia

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