The first step doesn’t matter


Businesses are littered with first steps. Attempts to change or improve that never get followed up on. A first release of a newsletter with no second.

Look at your intranet to see what is stale. See what hasn’t been update.
These are failures. You don’t get points for starting something. The first step is not the most important. That first step? It actually doesn’t matter.

Doesn’t matter how big it is. Doesn’t matter what direction it is. The first step just doesn’t matter.

What matters is what happens after the first step.

What matters is that an ongoing process is set up. A clear owner for the second step. A clear timeframe for each subsequent step.

Rolling out a PMO? That first batch of templates and processes doesn’t matter as much as setting up clear ownership, allocating resources, tasks to drive culture change, setting an update schedule, and having expiration dates to force continual review and updates.


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