Creepiness–Convenience Tradeoff

A good article from the Nielsen Norman Group, a group that focuses on technology (generally software) user experiences. The site itself is a good resource for those developing technology for larger groups of people such as companies or the general public.

Summary: As people consider whether to use the new “creepy” technologies, they do a type of cost-benefit analysis weighing the loss of privacy against the benefits they will receive in return.