Why aren’t all cocktails served in the same glass?

Did you know the current martini glass is much bigger than they were back in the “3 martini lunch” days? But then, even the small ones are at least a shot of booze, so that would still be ridiculous.

The PBS Ideas Channel talks to Brooklyn bar owner Ivy Mix about all the different kinds of glassware that cocktails are served in. The most interesting bits are about how factors other than taste influence how people enjoy drinks, as with wine. Men in particular seem to have a difficult time enjoying themselves with certain types of glassware and drink colors.

Why aren’t all cocktails served in the same glass?

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