My wife is a photographer. A very good one who gets amazing animal and bird shots. For photographers, the sun is a tricky thing. Too bright and it can wash out the shot. If the sun is behind, the details are all in the dark.
She doesn’t use Photoshop to clean things up. She uses Google Photos because of storage and will occasionally lighten or darken a shot.
Usually she notes the sun and puts herself in a position where the sun is an ally.
As we were heading down the Cumberland River, we were on an upper deck with a good view of both sides. One had perfect sun and one was brightly backlit. It wasn’t clear which side would have more birds, but she set up her tripod facing the shore with the best lighting.
Is she looking for birds or is she looking for the best photo of birds? She does both, but this morning was about the shot. She already has awesome pics of the eagles, osprey, herons, and egrets we are seeing.
There is an old joke about a man looking for something on the ground under a streetlight. Another man comes up and asks what he’s looking for. The first man answers, “My glasses.” The second man says, “Did you lose them here?” “No, I lost them in the alley across the street.” The second man, confused, asks, “Why are you looking here?” The first man answers, “Because the light is better.”
When looking for one thing, we need to look in the place where it is. But when we are looking for many things, we can pick a location where we have the best chance of finding what we want.
This post is about book marketing.
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